WE! created a social media strategy for Oatly Singapore that raised awareness of the brand whilst making sure to stay true to the voice and mission of Oatly: to eat better and live healthier lives without recklessly taxing the planet’s resources in the process. The strategy was centered around the…

A stalwart in the FMCG industry, PepsiCo partnered with WE! to connect their various brands to each brand’s unique target segments. The Mountain Dew audience are independent, fun-seeking digital native. WE! reached out to them with social content that stayed true to the brand’s edgy and bold spirit. Several successful…