The future of Martech will be to assist Marketers to help drive business growth for the organisation, says Matthew Lim, the founder of We! Interactive, in this interview. Technology has been a friend to marketers for a long time. Customer data has played a crucial role in facilitating this. However,…
WE! has traditionally worked with mega clients such as PepsiCo, ESET, iQiyi and others for their digital marketing needs – now offering free consulting as a way to contribute to the entrepreneurial ecosystem in Asia and beyondPRESS RELEASE UPDATED: MAY 29, 2021 13:15 EDT “The pandemic has been brutal to small…
Video streaming platform iQIYI has appointed We! Interactive as its digital agency. We! Interactive will be tasked to build awareness on the various titles iQIYI is launching. The agency will also aid in increasing viewership and adoption of iQIYI’s app. iQIYI was on the lookout for a local agency, and…
Digital agency We! Interactive is offering Singapore SMEs pay-as-you-wish social and digital marketing assistance, and build up their eCommerce offering. This comes as Prime Minister Lee Hsien Loong recently called for citizens to remain at home and observe safe distancing. In light of the recent pandemic, the Singapore government has offered…
Proper use of gamification for the workforce can provide organisations with a competitive advantage in the changing business environment.By: HRM Asia Newsroom | November 8, 2018 Author: Matthew Lim, Group MD of WE! Interactive The application of game design theories and techniques to everyday situations has led to new, creative ways of…
Mobile marketing, social apps, empowering employees on social media… Marketers are developing customer-centric and innovative strategies to drive engagement and deliver personalized experiences. Businesses can push relevant messages out to a targeted demographic, allowing for a personalized experience. We spoke with Matthew Lim, Founder at We! Interactive, a Marketing and Advertising…
PepsiCo has launched a set of 26 emoticons in Singapore featured on Pepsi bottles and cans for its latest Pepsimoji campaign. Partnering with Moove Media, it transformed a wall at the Dhoby Ghaut MRT station along SBS Transit’s north east line into an augmented reality (AR) screen. Featuring emoticons with…
SINGAPORE – As Singapore experiences hotter-than-usual weather, beverage brands Coca-Cola and PepsiCo have taken to the streets to entice and engage consumers with some interactive OOH installations. Coca-Cola: ‘GIF your feelings’ The local execution of the brand’s global ‘Taste the Feeling’ campaign uses Clear Channel’s Play digital screens, and asks…