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Local agencies open doors to SMEs, say firms can pay-as-you-wish

Digital agency We! Interactive is offering Singapore SMEs pay-as-you-wish social and digital marketing assistance, and build up their eCommerce offering. This comes as Prime Minister Lee Hsien Loong recently called for citizens to remain at home and observe safe distancing. In light of the recent pandemic, the Singapore government has offered…

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Marketing with a Purpose – Interview with Matthew Lim

Mobile marketing, social apps, empowering employees on social media… Marketers are developing customer-centric and innovative strategies to drive engagement and deliver personalized experiences. Businesses can push relevant messages out to a targeted demographic, allowing for a personalized experience. We spoke with Matthew Lim, Founder at We! Interactive, a Marketing and Advertising…

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LOOK #Pepsimoji uses augmented reality to show your mood

PepsiCo has launched a set of 26 emoticons in Singapore featured on Pepsi bottles and cans for its latest Pepsimoji campaign. Partnering with Moove Media, it transformed a wall at the Dhoby Ghaut MRT station along SBS Transit’s north east line into an augmented reality (AR) screen. Featuring emoticons with…

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Coca-Cola and PepsiCo vie for commuter attention in Singapore

SINGAPORE – As Singapore experiences hotter-than-usual weather, beverage brands Coca-Cola and PepsiCo have taken to the streets to entice and engage consumers with some interactive OOH installations. Coca-Cola: ‘GIF your feelings’ The local execution of the brand’s global ‘Taste the Feeling’ campaign uses Clear Channel’s Play digital screens, and asks…

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