UD Trucks

Going The Extra Mile


South Africa, Thailand, Indonesia, Malaysia, Australia, Saudi Arabia


Digital Strategy

Regional Digital Strategy

Headquartered in Singapore, UD Trucks needed a centralised approach in marketing its commercial trucks in six dynamic markets
– South Africa, Malaysia, Thailand, Indonesia, Australia and Saudi Arabia.

Delving into marketing insights from these regional teams, WE! developed an all-rounded marketing mix tailored to these regions, taking into account the different technological tools available and behavioural patterns of stakeholders involved.