At WE Interactive, we believe social media is one of the most powerful platforms for driving thought leadership and brand authority. Appointed as their Social Media Agency in Singapore, we had the privilege of working with FranklinCovey, a world-renowned provider of leadership and organizational effectiveness solutions, to bring their expertise closer to professional audiences through impactful social media content.
The Challenge
FranklinCovey has long been recognized as a global leader in professional training and leadership development. However, building influence in Southeast Asia meant more than simply leveraging its global reputation. It required localised, relevant, and engaging content that would connect with business leaders, HR professionals, and organizations navigating today’s fast-changing world of work.
The key challenges included:
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Raising awareness of FranklinCovey’s leadership programs in competitive regional markets.
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Adapting content to resonate with local audiences while maintaining brand integrity.
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Creating consistent engagement with corporate decision-makers and professionals on digital platforms.
Our Approach
As an experienced Social Media Marketing Agency, WE Interactive partnered with FranklinCovey to design and deliver a strategic content creation plan tailored to their goals.
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Content Strategy Development
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We crafted a social media content calendar that balanced thought leadership, program highlights, and inspirational messaging.
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The strategy ensured FranklinCovey’s values of leadership, productivity, and transformation were consistently communicated.
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Creative Content Production
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Our team produced visually compelling designs and engaging copy tailored for professional audiences, particularly on platforms like LinkedIn.
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Posts ranged from educational snippets and quotes to more detailed highlights of FranklinCovey’s world-class programs.
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Localized Storytelling
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While honoring FranklinCovey’s global brand guidelines, we adapted content to reflect regional contexts, making messages more relatable and relevant.
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Ongoing Optimization
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By monitoring engagement metrics, we refined the content approach to maximize reach and interaction, ensuring continuous improvement in performance.
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The Results
Through our collaboration, FranklinCovey achieved:
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Enhanced social media visibility across key platforms, particularly within professional and corporate networks.
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Stronger brand authority as a trusted voice on leadership and organizational growth.
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Consistent engagement with target audiences, helping to sustain awareness and interest in FranklinCovey’s offerings.
Why It Matters
For global brands like FranklinCovey, establishing a meaningful presence in new markets requires more than reputation—it demands localized execution and creative expertise. By acting as their social media agency partner, WE Interactive helped FranklinCovey build a steady digital presence, positioning them as the go-to authority on leadership development in Asia.
Conclusion
This project showcases how WE Interactive delivers value as a Social Media and Digital Marketing Agency in Singapore. By focusing on content creation, brand storytelling, and strategic execution, we helped FranklinCovey connect with the right audiences and reinforce their reputation as a global leader in professional training.
At WE Interactive, we don’t just create posts. WE craft social media experiences that inspire, engage, and build long-term brand influence.