WE
CRM & Lifecycle Marketing
Services

CRM & Lifecycle Marketing

WE Interactive is a CRM and lifecycle marketing agency turning underused databases into compounding revenue. We design lifecycle strategy, implement HubSpot, Salesforce, Klaviyo and Mailchimp, and run email, WhatsApp and LINE journeys across Southeast Asia.

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Where most of the revenue is already hiding.
+25%
Typical revenue from owned channels post-rebuild
-50%
Reduction in time-to-MQL with scoring & routing
8 weeks
Average HubSpot or Klaviyo implementation

The problem

What brands struggle with

Most companies sit on a database they don't really use. Leads cool, customers churn quietly, and the only emails sent are blasts. The CRM exists, but no one owns the journey inside it.

Our approach

How WE thinks about it

We treat your database as the most valuable channel you own. We define lifecycle stages, design messaging that earns a reply, and build automation that runs in the background, measured against pipeline and retention, not opens.

Who it's for

Built for brands that need this to work, not just look the part.

  • 01B2B teams implementing or rescuing HubSpot or Salesforce
  • 02DTC brands building retention on Klaviyo or Mailchimp
  • 03Regional brands running messaging on WhatsApp Business and LINE
  • 04Marketing and sales leaders needing alignment, lead routing and lifecycle reporting

What we do

Capabilities, end to end.

  • 01HubSpot, Salesforce, Mailchimp & Klaviyo implementation
  • 02Lead scoring, lifecycle stages & routing
  • 03Email, WhatsApp and LINE journey design
  • 04Onboarding, nurture, retention & winback flows
  • 05Segmentation & personalisation
  • 06Sales & marketing alignment workflows
  • 07Lifecycle reporting & cohort analysis

What you get

Concrete deliverables, signed off and shipped.

Lifecycle strategy

Lifecycle stages, segmentation, contact strategy and channel mix by audience.

Platform implementation

HubSpot, Salesforce, Klaviyo or Mailchimp setup, configuration and data hygiene.

Journey design

Onboarding, nurture, retention, winback and transactional flows across email, WhatsApp and LINE.

Lead scoring & routing

Behaviour and firmographic scoring, lifecycle progression and sales handover rules.

Templates & content

Branded email templates, modular components and copy that earns a reply.

Reporting & optimisation

Cohort analysis, journey performance and monthly optimisation roadmaps.

How we work

A five-phase engagement, repeatable across markets.

  1. 01
    CRM audit
    Data audit, platform review, lifecycle gap analysis and quick-win opportunities.
  2. 02
    Strategy & architecture
    Lifecycle map, segmentation, lead scoring, channel mix and measurement framework.
  3. 03
    Build & integrate
    Platform configuration, journey build, template system and integration with web, ads and sales.
  4. 04
    Launch & enable
    Soft launch, sales enablement, internal training and documentation.
  5. 05
    Optimise
    Monthly journey reviews, cohort analysis and a rolling test roadmap.

Selected work

What this looks like in practice.

Singapore Airlines, A nine-month digital campaign for lesser-known direct destinations.
Singapore Airlines · Travel, aviation

A nine-month digital campaign for lesser-known direct destinations.

Engagement

How we engage.

Implementation projects from SGD 25k, plus monthly retainers from SGD 6k for ongoing lifecycle, journey and reporting work.

How it connects

Part of the wider growth system.

CRM connects to almost everything you do, web forms, paid campaigns, content, sales handover, customer service. We make sure data flows cleanly between them.

FAQ

Common questions about crm & lifecycle marketing.

Are you a HubSpot partner?+

Yes. We work with HubSpot regularly and have certified consultants on the team. We also implement and manage Salesforce, Zoho, Klaviyo, Mailchimp and Braze.

Can you take over an existing CRM that's a mess?+

That's most of the work. We audit, clean, restructure and re-document so what's already there actually works, before adding anything new.

Do you cover WhatsApp and LINE for SEA markets?+

Yes. Lifecycle in Southeast Asia rarely lives in email alone. We design and run messaging across email, WhatsApp Business and LINE depending on market and audience.

How long does a HubSpot implementation take?+

A standard HubSpot Marketing Hub implementation takes 6-10 weeks; a full Marketing + Sales + Service rollout with custom integrations typically takes 12-16 weeks.

How do you measure CRM and lifecycle performance?+

We measure against pipeline, retention and revenue, cohort analysis, journey conversion, contribution to MQL/SQL and revenue per contact, not just opens and clicks.

Related services

Connected capabilities that compound with this one.

Web Experience & Marketing Technology

We design web and funnel experiences that can support local, regional or multi-brand growth, wired into CRM and analytics from day one.

Explore →

Performance & Conversion Marketing

We plan, launch and optimise paid campaigns with the flexibility to support single-market or multi-market objectives, always against real business outcomes.

Explore →

Search, SEO & AI Visibility

Technical SEO, content SEO and AI-readiness so your brand shows up when the buying decision starts, wherever that search now happens.

Explore →

Let's begin

Let's build the system
behind your next stage of growth.

Tell us where your marketing feels disconnected. We'll help you find the clearest next move, not the loudest one.

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