The future of Martech will be to assist Marketers to help drive business growth for the organisation, says Matthew Lim, the founder of We! Interactive, in this interview. Technology has been a friend to marketers for a long time. Customer data has played a crucial role in facilitating this. However,…

Mobile marketing, social apps, empowering employees on social media… Marketers are developing customer-centric and innovative strategies to drive engagement and deliver personalized experiences. Businesses can push relevant messages out to a targeted demographic, allowing for a personalized experience. We spoke with Matthew Lim, Founder at We! Interactive, a Marketing and Advertising…