Coca-Cola and PepsiCo vie for commuter attention in Singapore
SINGAPORE – As Singapore experiences hotter-than-usual weather, beverage brands Coca-Cola and PepsiCo have taken to the streets to entice and engage consumers with some interactive OOH installations. Coca-Cola: ‘GIF your feelings’ The local execution of the brand’s global ‘Taste the Feeling’ campaign uses Clear Channel’s Play digital screens, and asks…

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