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iQIYI picks agency partners to build awareness in SEA markets
Video streaming platform iQIYI has appointed We! Interactive as its digital agency. We! Interactive will be tasked to build awareness on the various titles iQIYI is...
Local agencies open doors to SMEs, say firms can pay-as-you-wish
Digital agency We! Interactive is offering Singapore SMEs pay-as-you-wish social and digital marketing assistance, and build up their eCommerce offering. This comes as Prime...
Gamification in the workplace: Less ping-pong, more psychology
Proper use of gamification for the workforce can provide organisations with a competitive advantage in the changing business environment.By: HRM Asia Newsroom | November 8, 2018...
Marketing with a Purpose – Interview with Matthew Lim
Mobile marketing, social apps, empowering employees on social media… Marketers are developing customer-centric and innovative strategies to drive engagement and deliver personalized experiences. Businesses [...