The Venetian Shoppes

ความท้าทาย

The Shoppes at The Venetian wanted a campaign that would engage a regional, bilingual audience and pull them towards the mall, rather than another round of retail promotion messaging.

แนวทาง

We conceptualised and built a bilingual social game as the centre of the campaign, designed to be played and shared, with the mall experience as the reward.

การดำเนินการ

• 01Creation of a Facebook application as the campaign platform
• 02Conceptualisation and design of a bilingual social game
• 03Development, deployment and maintenance for the full campaign duration
• 04Campaign creative and content to drive participation
• 05Performance tracking through the campaign period

ผลลัพธ์

A social game that gave a regional audience a reason to engage with the mall brand between visits, and the client a reusable campaign mechanic.