/Karya · Toys, family entertainment · Hong Kong

LEGO Hong Kong

Rich media and social content for a brand built on imagination.

Kasus · Hong Kong

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Tantangan

LEGO Hong Kong needed digital work that lived up to the brand's creative standard while doing a real job on reach and participation.

Pendekatan

We paired social content with a contest mechanic and built rich media units that carried the brand's playfulness into standard ad formats.

Eksekusi

01Content and contest development for the Hong Kong market
02Design and creation of rich media banner units
03Social content programme supporting the campaign
04Localised creative for a Hong Kong family audience
05Reporting on reach and participation

Hasil

Campaign creative and social content that held the LEGO standard and gave families a reason to take part, not just to look.

Playful brands lose the most when digital execution gets literal. Protect the tone.

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