/Karya · Fashion, retail · Asia
American Eagle Outfitters
A social voting platform that turned fashion choices into a contest.
Kasus · Asia
Tantangan
American Eagle Outfitters wanted regional social engagement that connected directly to product, without falling back on discount-led messaging.
Pendekatan
We designed and built a gender-specific fashion voting contest on Facebook, letting the audience pick their favourite looks and pulling product into the conversation naturally.
Eksekusi
- 01Design and development of a Facebook application
- 02Gender-specific fashion voting contest mechanic
- 03Content and contest development across the campaign
- 04Creative assets for social and paid support
- 05Voting and engagement reporting
Hasil
A social platform that generated participation around product choice and gave the brand first-party insight into what its audience actually preferred.
Let the audience choose and they'll tell you what to merchandise next.
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