Affiliate & Partnership Marketing
WE Interactive runs affiliate marketing programmes for Singapore and regional brands. We design the commercial model, recruit and onboard the right publishers, set up tracking and attribution, and manage payouts, so affiliate becomes a real, accountable channel rather than a passive listing on a network.
The problem
What brands struggle with
Most affiliate programmes either sit dormant on a network with no recruitment or activation, or they over-pay generic coupon publishers for sales the brand would've earned anyway. Either way, it's not a growth channel, it's a leak.
Our approach
How WE thinks about it
We start from the unit economics. Who you want as a partner, what they earn, what counts as an incremental sale, and how you measure that. Then we recruit the right mix of content publishers, cashback, loyalty, comparison and creator-led affiliates, and run the programme as a real channel, weekly recruitment, monthly performance reviews, payout management included.
Who it's for
Built for brands that need this to work, not just look the part.
- 01DTC and e-commerce brands wanting performance-led acquisition beyond paid media
- 02Travel, fintech, SaaS and lifestyle brands launching or relaunching affiliate programmes in SEA
- 03Marketing teams that want affiliate run as an actual channel, not just a network listing
- 04Brands tired of generic coupon publishers and looking for premium content / creator partners
What we do
Capabilities, end to end.
- 01Affiliate programme strategy & commercial design
- 02Network setup (Impact, Awin, Partnerize, Involve Asia, ShareASale)
- 03Publisher recruitment & onboarding
- 04Creator and content-led affiliate partnerships
- 05Tracking, attribution & incrementality setup
- 06Payout management & fraud screening
- 07Monthly performance reviews & optimisation
What you get
Concrete deliverables, signed off and shipped.
Programme design
Commercial model, commission structure, incrementality rules and publisher tiering.
Network setup & tracking
Network configuration, tracking pixels, server-side validation and attribution windows.
Publisher recruitment
Targeted outreach and onboarding of content, creator, comparison, cashback and loyalty publishers.
Creator partnerships
Affiliate-led creator deals with proper UTM, tracking links and post-campaign reporting.
Payout & compliance
Validation, fraud screening, monthly payout management and tax compliance support.
Performance reporting
Monthly readouts on partner-level revenue, CPA, incrementality and quarterly programme review.
How we work
A five-phase engagement, repeatable across markets.
- 01Audit & designWe audit (or design) your commercial model, attribution and current partner mix to find leaks and opportunities.
- 02Network & tracking setupNetwork configuration, tracking, validation rules and dashboards built before partner recruitment begins.
- 03Recruitment & onboardingTargeted outreach to high-fit publishers and creators, with onboarding kits and approval workflows.
- 04Always-on managementWeekly partner recruitment, deal negotiation, fraud screening and payout management.
- 05Optimise & expandMonthly performance readouts, partner tiering adjustments and quarterly expansion across markets.
Selected work
What this looks like in practice.
Engagement
How we engage.
Affiliate programme retainers from SGD 5k/month plus network fees. Setup sprints available for brands launching a programme from scratch.
How it connects
Part of the wider growth system.
Affiliate sits at the intersection of performance, content and influencer. We wire it into your wider acquisition stack so partner-driven sales are tracked, valued and optimised against the same KPI tree as paid and organic.
FAQ
Common questions about affiliate & partnership marketing.
What is affiliate marketing?+
Affiliate marketing is a performance-based channel where third-party publishers, creators or content sites earn a commission when they drive a measurable sale, lead or signup to your brand. You only pay on outcomes.
Do I need to be on a network like Impact or Awin?+
Not always. For most brands we recommend an established network for tracking, payouts and fraud screening, but we also build in-house affiliate programmes when the partner mix is more bespoke.
Can you recruit publishers for me, or just manage the platform?+
Both. Publisher recruitment is usually where most programmes fail, so it's a core part of every retainer. We target the right content, creator, comparison and loyalty partners for your category.
How do you handle attribution and incrementality?+
We set up validation rules, last-click vs assisted attribution, and incrementality testing so you're paying for new revenue, not for sales you would have earned through paid or organic anyway.
Which markets do you cover for affiliate marketing?+
We run affiliate programmes for brands targeting Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines, including SEA-native networks like Involve Asia alongside global networks.
Related services
Connected capabilities that compound with this one.
Social & Content Growth
From always-on content to campaign rollouts, we help brands build social systems that can scale across markets while staying locally relevant.
Performance & Conversion Marketing
We plan, launch and optimise paid campaigns with the flexibility to support single-market or multi-market objectives, always against real business outcomes.
CRM & Lifecycle Marketing
We help brands structure customer journeys that can adapt across markets, audiences and stages of growth, turning existing audiences into compounding revenue.
Let's begin
Let's build the system
behind your next stage of growth.
Tell us where your marketing feels disconnected. We'll help you find the clearest next move, not the loudest one.