Web Experience & Marketing Technology
WE Interactive designs, builds and integrates websites and marketing technology stacks for regional brands across Southeast Asia. We treat the website as commercial infrastructure, fast, measurable and wired into the CRM and ad platforms behind it.
The problem
What brands struggle with
Most websites look fine and convert poorly. Tracking is broken, journeys are generic, and the site has no working connection to the CRM, ad platforms or content engine sitting behind it.
Our approach
How WE thinks about it
We treat the website as commercial infrastructure. We map customer journeys, design for decision-making, build with a fast modern stack, and connect it cleanly into your marketing technology so every visit becomes a data point you can act on.
Who it's for
Built for brands that need this to work, not just look the part.
- 01Regional brands rebuilding a corporate or product website
- 02B2B teams replacing an outdated CMS or moving to HubSpot CMS / Webflow
- 03E-commerce and lead-gen brands needing CRO and conversion architecture
- 04Marketing leaders consolidating tracking, attribution and CRM integration
What we do
Capabilities, end to end.
- 01Corporate websites & multi-market platforms
- 02Campaign landing pages & conversion experiences
- 03UX research, IA and conversion design
- 04CMS implementation (WordPress, Webflow, headless)
- 05Tracking, GA4, server-side & conversion API setup
- 06CRM, marketing automation & form integrations
- 07Ongoing conversion optimisation
What you get
Concrete deliverables, signed off and shipped.
UX & conversion strategy
Customer journey maps, IA, wireframes and conversion architecture grounded in research.
Design system & UI
A branded design system and page templates built for performance and consistency.
Build & CMS implementation
WordPress, Webflow or headless builds, fast, accessible, secure and editor-friendly.
Tracking & analytics
GA4, GTM, server-side tracking, Meta and Google Conversion APIs and event taxonomy.
CRM & marketing automation
HubSpot, Salesforce or Zoho integration with form mapping, lifecycle stages and lead routing.
CRO & ongoing optimisation
Heatmaps, A/B tests, funnel diagnostics and quarterly conversion roadmaps.
How we work
A five-phase engagement, repeatable across markets.
- 01Discovery & auditStakeholder interviews, analytics audit, technical SEO baseline and competitive teardown.
- 02UX & architectureCustomer journeys, IA, wireframes and conversion design, validated before pixels.
- 03Design & prototypingVisual design system, key templates and interactive prototypes signed off by stakeholders.
- 04Build, integrate & QACMS build, CRM and tracking integration, cross-browser QA and performance optimisation.
- 05Launch & optimiseLaunch plan, analytics validation and a quarterly CRO roadmap to keep compounding.
Engagement
How we engage.
Project-based web builds from SGD 60k, plus optional MarTech retainers for ongoing CRO, tracking and integration work.
How it connects
Part of the wider growth system.
The web sits at the centre. We connect it to your social, SEO, paid media, CRM and reporting so traffic doesn't just arrive, it gets captured, nurtured and measured.
FAQ
Common questions about web experience & marketing technology.
Do you build new websites or improve existing ones?+
Both. We design and build from scratch when needed, and we also take over existing WordPress, Webflow or HubSpot sites to fix performance, conversion paths and integrations without a full rebuild.
Are you a HubSpot or Salesforce partner?+
Yes. We work with HubSpot, Salesforce, Zoho, Mailchimp and most modern CRMs, including custom field mapping, lifecycle stages, lead routing and reporting.
Can you set up GA4 and server-side tracking?+
Yes. We set up GA4, Google Tag Manager, server-side tracking, Meta and Google Conversion APIs, and reporting dashboards so attribution holds up post-iOS and post-cookie.
How long does a website project take?+
A typical regional corporate or product site takes 10-14 weeks from kickoff to launch. Faster timelines are possible for focused landing-page programmes or template-led builds.
Do you support multi-language and multi-market websites?+
Yes. We architect sites for multi-market rollout across English, Bahasa, Thai, Vietnamese and Chinese, with proper hreflang, localisation workflows and regional governance.
Related services
Connected capabilities that compound with this one.
Performance & Conversion Marketing
We plan, launch and optimise paid campaigns with the flexibility to support single-market or multi-market objectives, always against real business outcomes.
CRM & Lifecycle Marketing
We help brands structure customer journeys that can adapt across markets, audiences and stages of growth, turning existing audiences into compounding revenue.
Search, SEO & AI Visibility
Technical SEO, content SEO and AI-readiness so your brand shows up when the buying decision starts, wherever that search now happens.
Let's begin
Let's build the system
behind your next stage of growth.
Tell us where your marketing feels disconnected. We'll help you find the clearest next move, not the loudest one.