Performance & Conversion Marketing
WE Interactive is a performance marketing agency planning and running paid media for regional brands across Southeast Asia. We connect media, creative and measurement so every dollar compounds into pipeline, not platform vanity metrics.
The problem
What brands struggle with
Performance has become a black box of dashboards and disconnected agencies. Budgets get spread across platforms, creative isn't tied to learning, and reporting tells you what happened, never what to do next.
Our approach
How WE thinks about it
We start from the funnel, not the platform. We define what each campaign is meant to learn or earn, build a creative testing framework around it, then optimise weekly using a clear hierarchy of metrics that ladder up to revenue.
Who it's for
Built for brands that need this to work, not just look the part.
- 01Regional advertisers running paid media across 3+ SEA markets
- 02DTC and e-commerce brands scaling on Meta, TikTok and Google
- 03B2B teams running LinkedIn and Google Ads against pipeline targets
- 04Brands consolidating media, creative and reporting under one partner
What we do
Capabilities, end to end.
- 01Paid social (Meta, TikTok, LinkedIn, X)
- 02Paid search (Google, Bing) & shopping
- 03Programmatic display & retargeting
- 04Performance creative production
- 05Landing page & funnel optimisation
- 06Attribution, lift studies & MMM-lite reporting
- 07Quarterly media planning & budget reallocation
What you get
Concrete deliverables, signed off and shipped.
Media plan & funnel
Channel mix, budget split, audience strategy and KPI hierarchy by market and stage.
Performance creative
Static, video and motion ad variants produced and iterated against a structured testing roadmap.
Campaign execution
Daily campaign management across Meta, Google, TikTok, LinkedIn and programmatic.
Landing-page CRO
Conversion-focused landing pages and on-page testing tied to paid campaigns.
Attribution & reporting
GA4, server-side tracking, platform reporting, lift studies and MMM-lite views.
Weekly optimisation
Weekly trading rituals, monthly readouts and quarterly budget reallocation.
How we work
A five-phase engagement, repeatable across markets.
- 01Audit & baselineAccount audit, tracking validation, creative review and historical benchmark by channel and market.
- 02Plan & forecastFunnel design, media plan, KPI tree and forecast tied to business targets, not platform ROAS alone.
- 03Creative & launchPerformance creative production, landing pages, structured launches and learning agendas.
- 04Trade & optimiseWeekly trading, creative refresh, budget reallocation and cross-channel orchestration.
- 05Report & replanMonthly readouts, quarterly business reviews and the next test roadmap.
Engagement
How we engage.
Performance retainers from SGD 8k/month plus media, scaling with channel count, market count and creative volume.
How it connects
Part of the wider growth system.
Paid pulls hardest when your content, web and CRM are pulling with it. We wire performance into the rest of the system so every dollar compounds rather than disappears.
FAQ
Common questions about performance & conversion marketing.
What media budgets do you work with?+
We work with brands managing anything from focused six-figure annual media to multi-million-dollar regional programmes. We're upfront if your budget doesn't justify a regional agency, and we'll say so.
Do you produce performance creative?+
Yes. Performance creative is part of the work, we produce ad-ready static, video and motion variants and test them inside the same rhythm as the media buy.
Which paid platforms do you cover in Southeast Asia?+
Meta, TikTok, Google, YouTube, LinkedIn, X, programmatic via DV360 and The Trade Desk, plus regional commerce platforms like Shopee, Lazada and TikTok Shop when relevant.
Can you take over an existing ad account?+
Yes. Most engagements start with an audit and a staged takeover so existing campaigns keep running while we restructure.
How do you report on performance?+
We report against a KPI tree that ladders from platform metrics up to pipeline and revenue, with weekly trading notes, monthly readouts and quarterly business reviews.
Related services
Connected capabilities that compound with this one.
Social & Content Growth
From always-on content to campaign rollouts, we help brands build social systems that can scale across markets while staying locally relevant.
Web Experience & Marketing Technology
We design web and funnel experiences that can support local, regional or multi-brand growth, wired into CRM and analytics from day one.
CRM & Lifecycle Marketing
We help brands structure customer journeys that can adapt across markets, audiences and stages of growth, turning existing audiences into compounding revenue.
Let's begin
Let's build the system
behind your next stage of growth.
Tell us where your marketing feels disconnected. We'll help you find the clearest next move, not the loudest one.