/Selected work · Case studies
Long-term work with brands that build for the region.
A selection of case studies across Southeast Asia, in social, content, web, CRM, performance and search.
Singapore · Southeast Asia
25 cases
TechnologyCase 01
Singapore, Malaysia, Thailand, Indonesia
AGIBOT
A synchronised four-market creator launch for Robot Night 2026.
Regional Creator Campaign · MCN Management · Multi-market Launch
Retail & LifestyleCase 02
Asia Pacific
American Standard
A regional social content programme for a household bathroom brand.
Regional Content Strategy · Always-on Social · Digital Marketing Playbook
Financial ServicesCase 03
Singapore
Golden Equator
A group-wide web platform, starting with Golden Equator Wealth.
Website Development · UX & Design · Website Maintenance
Energy & InfrastructureCase 04
Indonesia, Singapore
Green Corridor Indonesia
A credibility-first website for an Indonesia–Singapore clean energy corridor.
Website Development · UX & Design · Website Maintenance
Financial ServicesCase 05
Singapore, global
SUNRATE
A global-standard web platform for a payment and treasury management company.
Website Development · UX & Design · Website Maintenance
TechnologyCase 06
Singapore, global
AGILSENSE (ST Engineering)
A product and commerce website for ST Engineering's microwave sensor brand.
Website Development · UX & Design · Website Maintenance
FMCGCase 07
Indonesia, Singapore, Malaysia, Thailand
MILKLAB
A regional social programme for a barista-loved plant-milk brand.
Social Media Strategy · Localised Content · Community Engagement
F&BCase 08
Singapore
Cedele
Wholesome, made-from-scratch baking told in a scroll-stopping way.
Social Media Marketing · Content Production · Community Engagement
F&BCase 09
Singapore
Hei Kitchen
A full brand-and-digital build for a Singapore kitchen concept.
Website Development · Menu Design · Logo Design · Social Media Marketing
F&BCase 010
Singapore
Starbucks Singapore
Campaign collateral that speaks directly to a passionate customer base.
Campaign Creative · Social Content · Email & In-app
Travel & HospitalityCase 011
Singapore, regional
Singapore Airlines
A nine-month digital campaign for lesser-known direct destinations.
Digital Campaign · Content Production · Always-on Social
HealthcareCase 012
Malaysia
Ascensia Diabetes Care
A quality-of-life narrative for a global diabetes care brand in Malaysia.
Social Strategy · Always-on Content · Community Building
FMCGCase 013
Singapore
Oatly
Awareness for an oat milk brand without lecturing the audience.
Social Strategy · Tone of Voice · Content
FMCGCase 014
Singapore, Malaysia
PepsiCo
Connecting four PepsiCo brands to four distinct audiences.
Multi-brand Social · Content Strategy · Tactical Campaigns
Media & EntertainmentCase 015
Southeast Asia, emerging markets
iQIYI
Cutting through VOD clutter for a regional streaming platform.
Regional Marketing · Content Marketing · Performance
Arts & CultureCase 016
Singapore
Singapore Chinese Cultural Centre
SINGAPO人, a digital platform for a physical exhibition.
Web Development · Interactive Design · Content
Financial ServicesCase 017
Asia
Eastspring Investments
Your Door To China, a digital experience for a changed investment landscape.
Web Development · UX Design · Digital Experience
Financial ServicesCase 018
Singapore
The Simple Sum
A website revamp for a fast-growing financial literacy platform.
Web Development · UX Design · SEO
EducationCase 019
Singapore
FranklinCovey
Social as a driver of thought leadership for a global training brand.
Social Media · Thought Leadership · Brand Authority
Retail & LifestyleCase 020
Singapore, Southeast Asia
Nike Singapore
Energising athletes and fans, from national football to mass-participation running.
Social Content · Campaign Creative · Influencer & Community
TechnologyCase 021
Singapore, Asia Pacific
SAP
Premium content that makes enterprise software make sense.
Content Development · Graphic Design · Digital Media
SportsCase 022
Singapore
S.League
A new digital home for Singapore's national football league.
Web Development · UX Design · CMS Deployment
Retail & LifestyleCase 023
Macau, Greater China
The Venetian Shoppes
A bilingual social game to drive footfall to a destination mall.
Social Game Development · Interactive Design · Campaign Creative
Retail & LifestyleCase 024
Hong Kong
LEGO Hong Kong
Rich media and social content for a brand built on imagination.
Rich Media · Social Content · Contest Development
Retail & LifestyleCase 025
Asia
American Eagle Outfitters
A social voting platform that turned fashion choices into a contest.
Social Platform Development · Contest Development · Campaign Creative
Brands we've partnered with
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FAQ
Frequently asked questions
Yes. Each case study includes the commercial or marketing outcomes we measured against, where the client allows us to share them. Some numbers are anonymised by NDA.
No. We work with category-leading regional brands at different sizes, from challenger brands building category share in a single market, to multi-market portfolios at global FMCGs. The common thread is ambition and the need for senior thinking.
Most retainers run 12 months and beyond. Project work such as websites, launches and market-entry programmes typically runs three to six months. Many clients move from project to ongoing retainer once the first phase ships.
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