WE
Singapore city skyline at night, representing WE Interactive case studies across Southeast Asia
Selected work · Case studies

Long-term work with brands that build for the region.

A selection of case studies across Southeast Asia, in social, content, web, CRM, performance and search.

Singapore · Southeast Asia
MILKLAB FMCG, plant-based case study — A regional social programme for a barista-loved plant-milk brand.
FMCG, plant-basedCase 01
Indonesia, Singapore, Malaysia, Thailand
MILKLAB

A regional social programme for a barista-loved plant-milk brand.

Social Media Strategy · Localised Content · Community Engagement
Starbucks Singapore F&B, premium retail case study — Campaign collateral that speaks directly to a passionate customer base.
F&B, premium retailCase 02
Singapore
Starbucks Singapore

Campaign collateral that speaks directly to a passionate customer base.

Campaign Creative · Social Content · Email & In-app
Singapore Airlines Travel, aviation case study — A nine-month digital campaign for lesser-known direct destinations.
Travel, aviationCase 03
Singapore, regional
Singapore Airlines

A nine-month digital campaign for lesser-known direct destinations.

Digital Campaign · Content Production · Always-on Social
Ascensia Diabetes Care Healthcare case study — A quality-of-life narrative for a global diabetes care brand in Malaysia.
HealthcareCase 04
Malaysia
Ascensia Diabetes Care

A quality-of-life narrative for a global diabetes care brand in Malaysia.

Social Strategy · Always-on Content · Community Building
Oatly FMCG, plant-based case study — Awareness for an oat milk brand without lecturing the audience.
FMCG, plant-basedCase 05
Singapore
Oatly

Awareness for an oat milk brand without lecturing the audience.

Social Strategy · Tone of Voice · Content
PepsiCo FMCG, beverages and snacks case study — Connecting four PepsiCo brands to four distinct audiences.
FMCG, beverages and snacksCase 06
Singapore, Malaysia
PepsiCo

Connecting four PepsiCo brands to four distinct audiences.

Multi-brand Social · Content Strategy · Tactical Campaigns
iQIYI Entertainment, video on demand case study — Cutting through VOD clutter for a regional streaming platform.
Entertainment, video on demandCase 07
Southeast Asia, emerging markets
iQIYI

Cutting through VOD clutter for a regional streaming platform.

Regional Marketing · Content Marketing · Performance
Singapore Chinese Cultural Centre Exhibition, culture case study — SINGAPO人, a digital platform for a physical exhibition.
Exhibition, cultureCase 08
Singapore
Singapore Chinese Cultural Centre

SINGAPO人, a digital platform for a physical exhibition.

Web Development · Interactive Design · Content
Eastspring Investments Financial services case study — Your Door To China, a campaign for a changed investment landscape.
Financial servicesCase 09
Asia
Eastspring Investments

Your Door To China, a campaign for a changed investment landscape.

Campaign Strategy · Investor Content · Digital
The Simple Sum Financial literacy, media case study — A website revamp for a fast-growing financial literacy platform.
Financial literacy, mediaCase 010
Singapore
The Simple Sum

A website revamp for a fast-growing financial literacy platform.

Web Development · UX Design · SEO
FranklinCovey Professional development case study — Social as a driver of thought leadership for a global training brand.
Professional developmentCase 011
Singapore
FranklinCovey

Social as a driver of thought leadership for a global training brand.

Social Media · Thought Leadership · Brand Authority
Brands we've partnered with
Singapore Airlines
Starbucks
PepsiCo
Heineken
Nike
SAP
MILKLAB
American Standard
iQIYI
SUNRATE

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