/Selected work · Case studies
Long-term work with brands that build for the region.
A selection of case studies across Southeast Asia, in social, content, web, CRM, performance and search.
Singapore · Southeast Asia
Robotics, entertainment technologyCase 01
Singapore, Malaysia, Thailand, Indonesia
AGIBOT
A synchronised four-market creator launch for Robot Night 2026.
Regional Creator Campaign · MCN Management · Multi-market Launch
Bathroom and sanitarywareCase 02
Asia Pacific
American Standard
A regional social content programme for a household bathroom brand.
Regional Content Strategy · Always-on Social · Digital Marketing Playbook
FMCG, plant-basedCase 03
Indonesia, Singapore, Malaysia, Thailand
MILKLAB
A regional social programme for a barista-loved plant-milk brand.
Social Media Strategy · Localised Content · Community Engagement
F&B, premium retailCase 04
Singapore
Starbucks Singapore
Campaign collateral that speaks directly to a passionate customer base.
Campaign Creative · Social Content · Email & In-app
Travel, aviationCase 05
Singapore, regional
Singapore Airlines
A nine-month digital campaign for lesser-known direct destinations.
Digital Campaign · Content Production · Always-on Social
HealthcareCase 06
Malaysia
Ascensia Diabetes Care
A quality-of-life narrative for a global diabetes care brand in Malaysia.
Social Strategy · Always-on Content · Community Building
FMCG, plant-basedCase 07
Singapore
Oatly
Awareness for an oat milk brand without lecturing the audience.
Social Strategy · Tone of Voice · Content
FMCG, beverages and snacksCase 08
Singapore, Malaysia
PepsiCo
Connecting four PepsiCo brands to four distinct audiences.
Multi-brand Social · Content Strategy · Tactical Campaigns
Entertainment, video on demandCase 09
Southeast Asia, emerging markets
iQIYI
Cutting through VOD clutter for a regional streaming platform.
Regional Marketing · Content Marketing · Performance
Exhibition, cultureCase 010
Singapore
Singapore Chinese Cultural Centre
SINGAPO人, a digital platform for a physical exhibition.
Web Development · Interactive Design · Content
Financial servicesCase 011
Asia
Eastspring Investments
Your Door To China, a digital experience for a changed investment landscape.
Web Development · UX Design · Digital Experience
Financial literacy, mediaCase 012
Singapore
The Simple Sum
A website revamp for a fast-growing financial literacy platform.
Web Development · UX Design · SEO
Professional developmentCase 013
Singapore
FranklinCovey
Social as a driver of thought leadership for a global training brand.
Social Media · Thought Leadership · Brand Authority
Brands we've partnered with
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