Golden Equator

Challenge

Golden Equator is a Singapore-based group spanning wealth management, capital, consultancy and innovation spaces. The wealth business needed a website that carried the credibility expected of a licensed wealth manager — clear positioning, easy access to insights and a straightforward path to speak with the team — while sitting comfortably alongside the rest of the group's brands.

Approach

We designed and built goldenequatorwealth.com as the first site in the group, establishing the structure, design language and content model that could be reused. Once live, we took on ongoing maintenance and rolled the same platform approach out to the other businesses in the group, so every brand shares a consistent standard without losing its own identity.

Execution

• 01Design and build of goldenequatorwealth.com from strategy through launch
• 02Information architecture built around services, insights and enquiry paths
• 03Reusable design and content model extended to the wider group's websites
• 04Ongoing website maintenance, updates, security patching and uptime monitoring
• 05Continuous improvements to page performance, mobile experience and technical SEO

Outcome

A live, well-maintained web presence for Golden Equator Wealth and the wider group, with a single team accountable for build, upkeep and improvements across every site.