/Karya · Retail, hospitality · Macau, Greater China
The Venetian Shoppes
A bilingual social game to drive footfall to a destination mall.
Kasus · Macau, Greater China
Tantangan
The Shoppes at The Venetian wanted a campaign that would engage a regional, bilingual audience and pull them towards the mall, rather than another round of retail promotion messaging.
Pendekatan
We conceptualised and built a bilingual social game as the centre of the campaign, designed to be played and shared, with the mall experience as the reward.
Eksekusi
- 01Creation of a Facebook application as the campaign platform
- 02Conceptualisation and design of a bilingual social game
- 03Development, deployment and maintenance for the full campaign duration
- 04Campaign creative and content to drive participation
- 05Performance tracking through the campaign period
Hasil
A social game that gave a regional audience a reason to engage with the mall brand between visits, and the client a reusable campaign mechanic.
Play travels further than promotion, especially across languages.
Karya pilihan
Anda Mungkin Juga Suka
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Mari mulai
Mari bangun sistem
di balik tahap pertumbuhan Anda berikutnya.
Beri tahu kami di mana pemasaran Anda terasa terputus. Kami akan membantu Anda menemukan langkah berikutnya yang paling jelas, bukan yang paling lantang.