AGIBOT

Challenge

AGIBOT was preparing the regional launch of Robot Night 2026 and needed to land it in four Southeast Asian markets at once, with local relevance and a single narrative. The category is new, the format is unfamiliar and the launch window was tight, so the work had to reach the right creators, brief them consistently and go live everywhere on the same day.

Approach

AGIBOT appointed WE Interactive as exclusive MCN for the regional launch. We built a synchronised seven-day burst across Singapore, Malaysia, Thailand and Indonesia, mobilising 200 creators — 50 per market — with a single asset drop routed locally and executed centrally.

Execution

• 01Exclusive MCN role for the regional Robot Night 2026 launch
• 02200 KOLs and KOCs activated across four markets, 50 per market
• 03Simultaneous go-live in Singapore, Malaysia, Thailand and Indonesia
• 04Single asset drop with local routing and creator briefing per market
• 05Centralised operations, reporting and creator management across the burst

Outcome

A coordinated multi-market creator launch that put Robot Night 2026 into the feeds of Southeast Asian audiences in a single, concentrated window, with consistent brand storytelling across all four countries.