Starbucks Singapore

Challenge

Starbucks Singapore wanted campaign collateral that spoke directly to a passionate customer base, with work that aligned to the global brand and felt fresh in market.

Approach

We developed a suite of campaign materials that sat cleanly inside the Starbucks brand system and engaged audiences in ways that felt new without breaking the codes that customers already know.

Execution

• 01Campaign creative across social, email and the Starbucks app
• 02Asset production tied to seasonal and product moments
• 03Brand-aligned art direction and copy
• 04Channel-specific adaptation for the in-app experience
• 05Ongoing creative refresh in line with the marketing calendar

Outcome

Campaign collateral that integrated with Starbucks' brand messaging and engaged audiences across social, email and the Starbucks app.