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Singapore Chinese Cultural Centre cover
Work · Exhibition, culture · Singapore

Singapore Chinese Cultural Centre

SINGAPO人, a digital platform for a physical exhibition.

Case · Singapore

Challenge

The Singapore Chinese Cultural Centre wanted a digital platform to complement its physical exhibition and make the journey of Singapore Chinese culture, from its beginnings to its present, accessible to a wider audience.

Approach

We designed and built SINGAPO人, an immersive and interactive website that blended education and entertainment. The platform combined games, videos, fun facts and in-depth articles into a digital adventure through the heritage, traditions and contributions of the Chinese community in Singapore.

Execution

  • 01End-to-end web development for the SINGAPO人 platform
  • 02Interactive features including games and short videos
  • 03Editorial and visual content programme
  • 04Information architecture built around discovery and learning
  • 05Performance and accessibility tuned for a broad audience

Outcome

A digital platform that gives visitors a way into the exhibition before, during and after their visit, and a wider audience the chance to explore it from anywhere.

Cultural content travels further when the experience is designed with the same care as the subject.
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