WE
The Simple Sum cover
Work · Financial literacy, media · Singapore

The Simple Sum

A website revamp for a fast-growing financial literacy platform.

Case · Singapore

Challenge

The Simple Sum had built a trusted voice in personal finance, but the existing site was holding the business back. Dwell time and engagement were low, the structure could not scale to new content types, SEO foundations were weak and there was little room for ad inventory.

Approach

We approached the revamp as both a design and a growth project. The new site was built around user flow, SEO foundations and a structure that could carry new content formats and advertising without breaking the experience.

Execution

  • 01User-centric information architecture and UX
  • 02Modern web design aligned to the brand's authority
  • 03SEO-led page structure and on-page optimisation
  • 04Content templates ready for new formats
  • 05Ad inventory planning built into the layout

Outcome

A revamped site that improved user flow and SEO foundations, and gave The Simple Sum a platform that can grow with the business.

A website is a growth asset, not a brochure. Design it like one.
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