Sharp

Challenge

Home appliances are researched, compared and often bought weeks after the first click. For Sharp, that means the buying decision runs through review sites, comparison content and marketplace listings long before anyone reaches the brand directly. An affiliate programme in this category has to earn attention during research rather than only capture it at checkout, and it has to do that without undercutting the brand's own retail partners.

Approach

We built and manage the programme around publisher role. Content, review and comparison publishers are recruited to sit in the research phase, where the category is actually decided. Deal, voucher and cashback partners are managed separately, on terms that stop them simply intercepting demand the brand already had. Everything reports into a single view, so it is clear which partners bring new customers and which are collecting on existing ones.

Execution

• 01Affiliate programme setup, tracking validation and ongoing day-to-day management
• 02Publisher recruitment focused on review, comparison and category content sites
• 03Separate terms and handling for deal, voucher and cashback partners
• 04Product and offer feeds kept current for publisher use
• 05Regular partner performance reviews with commission adjusted by contribution
• 06Monthly reporting on partner mix, new-customer share and channel contribution

Outcome

An ongoing affiliate channel that reaches buyers during research rather than only at the point of checkout, with a publisher mix managed deliberately instead of left to whoever signs up.