American Standard

Challenge

American Standard, part of Lixil Asia Pacific, wanted to strengthen its digital presence across the region and speak to two very different audiences — consumers making household decisions, and architects and designers specifying for their projects. The brand needed a content programme that could work across markets without losing its voice, and a clear playbook the wider team could execute against.

Approach

We built a regional content strategy and monthly editorial calendar for Facebook, Instagram and LinkedIn. Consumer storytelling led with real moments — family life, small joys, everyday use — while the trade audience was served with industry insight and specification-relevant content. A comprehensive digital marketing playbook made the programme repeatable across markets.

Execution

• 01Regional monthly content calendar for Facebook, Instagram and LinkedIn
• 02Consumer-focused storytelling around family, joy and everyday moments
• 03Industry insights and specification content for architects and designers
• 04Comprehensive digital marketing playbook for cross-market execution
• 05Ongoing reporting on engagement, traffic and brand recognition

Outcome

A programme that lifted engagement, drove more traffic to the website and strengthened American Standard's brand recognition and market positioning across Asia Pacific.