/Work · Retail, hospitality · Macau, Greater China
The Venetian Shoppes
A bilingual social game to drive footfall to a destination mall.
Case · Macau, Greater China
Challenge
The Shoppes at The Venetian wanted a campaign that would engage a regional, bilingual audience and pull them towards the mall, rather than another round of retail promotion messaging.
Approach
We conceptualised and built a bilingual social game as the centre of the campaign, designed to be played and shared, with the mall experience as the reward.
Execution
- 01Creation of a Facebook application as the campaign platform
- 02Conceptualisation and design of a bilingual social game
- 03Development, deployment and maintenance for the full campaign duration
- 04Campaign creative and content to drive participation
- 05Performance tracking through the campaign period
Outcome
A social game that gave a regional audience a reason to engage with the mall brand between visits, and the client a reusable campaign mechanic.
Play travels further than promotion, especially across languages.
Selected work
You Might Also Like
Fashion, retail
American Eagle Outfitters
A social voting platform that turned fashion choices into a contest.
F&B, premium retail
Starbucks Singapore
Campaign collateral that speaks directly to a passionate customer base.
Sportswear, retail
Nike Singapore
Energising athletes and fans, from national football to mass-participation running.
Let's begin
Let's build the system
behind your next stage of growth.
Tell us where your marketing feels disconnected. We'll help you find the clearest next move, not the loudest one.