/Work · Fashion, retail · Asia
American Eagle Outfitters
A social voting platform that turned fashion choices into a contest.
Case · Asia
Challenge
American Eagle Outfitters wanted regional social engagement that connected directly to product, without falling back on discount-led messaging.
Approach
We designed and built a gender-specific fashion voting contest on Facebook, letting the audience pick their favourite looks and pulling product into the conversation naturally.
Execution
- 01Design and development of a Facebook application
- 02Gender-specific fashion voting contest mechanic
- 03Content and contest development across the campaign
- 04Creative assets for social and paid support
- 05Voting and engagement reporting
Outcome
A social platform that generated participation around product choice and gave the brand first-party insight into what its audience actually preferred.
Let the audience choose and they'll tell you what to merchandise next.
Selected work
You Might Also Like
Retail, hospitality
The Venetian Shoppes
A bilingual social game to drive footfall to a destination mall.
Sportswear, retail
Nike Singapore
Energising athletes and fans, from national football to mass-participation running.
Toys, family entertainment
LEGO Hong Kong
Rich media and social content for a brand built on imagination.
Let's begin
Let's build the system
behind your next stage of growth.
Tell us where your marketing feels disconnected. We'll help you find the clearest next move, not the loudest one.