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/Work · Toys, family entertainment · Hong Kong

LEGO Hong Kong

Rich media and social content for a brand built on imagination.

Case · Hong Kong

Challenge

LEGO Hong Kong needed digital work that lived up to the brand's creative standard while doing a real job on reach and participation.

Approach

We paired social content with a contest mechanic and built rich media units that carried the brand's playfulness into standard ad formats.

Execution

  • 01Content and contest development for the Hong Kong market
  • 02Design and creation of rich media banner units
  • 03Social content programme supporting the campaign
  • 04Localised creative for a Hong Kong family audience
  • 05Reporting on reach and participation

Outcome

Campaign creative and social content that held the LEGO standard and gave families a reason to take part, not just to look.

Playful brands lose the most when digital execution gets literal. Protect the tone.
Selected work
LEGO Hong Kong sample 1
LEGO Hong Kong sample 2
LEGO Hong Kong sample 3
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