Eastspring Investments
Your Door To China, a campaign for a changed investment landscape.
Challenge
The China of today is different from the China of the past. Rapid innovation and rising domestic consumption are driving higher-quality growth, and the case for direct allocation to Chinese financial markets has changed with it. Eastspring needed to bring that case to investors in a clear, considered way.
Approach
We built a campaign called Your Door To China that opened up the investment narrative for a discerning audience, with content that took the time to explain how the opportunity had shifted and what that meant for allocation decisions.
Execution
- 01Campaign concept and narrative development
- 02Investor-grade editorial content
- 03Digital and social distribution
- 04Visual identity tuned for a financial services audience
- 05Reporting tied to engaged readership, not just impressions
Outcome
A campaign that gave Eastspring a clear point of view on China for investors, with content that earned attention from a careful audience.
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