Ascensia Diabetes Care

Challenge

Diabetes is a major public health concern in Malaysia, but the attitude many people held towards it was insouciant. Ascensia Diabetes Care wanted to foster a deeper relationship with their audience in Malaysia and raise real awareness of a chronic disease that affects everyday life.

Approach

We built a social strategy that lived up to Ascensia's commitment to people with diabetes. Using quality of life as the content narrative, we developed topics from the point of view of the people living with the condition, anchored in their attitudes rather than clinical messaging.

Execution

• 01Always-on social content built around a quality-of-life narrative
• 02Topics grounded in audience attitudes and lived experience
• 03Editorial calendar aligned to Malaysian context
• 04Community management with a careful, supportive tone of voice
• 05Reporting framed around audience relationship, not vanity metrics

Outcome

A social presence that gave Ascensia a credible voice in the Malaysian conversation around diabetes and built a more meaningful relationship with the community it serves.